Taking advantage of the Portuguese language as a common heritage, Relance – Calçados was present at the 5th Forum of the Union of Exporters of the Community of Portuguese Language Countries (CPLP), which took place at Europarque, in Santa Maria da Feira, on the 16th and 17th of December, for an approach to countries that share Portuguese as an official language.
The exporters’ fair had dozens of companies looking for contacts within the nine countries that make up this community and also other countries that were represented at the event.
Relance – Calçados presented a small set of its collection at the show, showing models that well characterize the brand’s concept: soft leather shoes, comfortable and elegant.
It should be noted that the group of CPLP countries corresponds to about 255 million inhabitants, an interesting number for any exporting company. Furthermore, the fact that language is not a barrier between these countries in many cases, facilitates the development of commercial relations.
Present in over 50 countries, Relance – Calçados saw its participation in the 5th CPLP Exporters Union Forum as another opportunity to raise awareness of its brand – Relance Very Me – and enter new markets.